Engagement Rate Calculator
Calculate your engagement rate for Instagram, TikTok, or YouTube. Compare against industry benchmarks.
Enter your stats above to calculate your engagement rate
Frequently Asked Questions
What is a good engagement rate on Instagram?
For Instagram creator accounts: under 1% is poor, 1-3% is average, 3-6% is good, and above 6% is excellent. Micro-influencers often see higher rates than larger accounts.
What is a good engagement rate on TikTok?
TikTok engagement rates are naturally higher. Under 3% is poor, 3-8% is average, 8-15% is good, and above 15% is excellent.
What is a good engagement rate on YouTube?
YouTube engagement is measured by views per subscriber. Under 2% is poor, 2-5% is average, 5-10% is good, and above 10% is excellent.
Does low engagement mean I have fake followers?
Low engagement is a strong indicator of fake or inactive followers. If your engagement rate is in the "poor" range for your platform, a significant portion of your audience may be bots or ghost accounts.
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